A Function on Your Computer: Alt-J



Directed by Emile Sornin
Band Members: Joe Newman, Gwil Sainsbury, Thom Green, Gus Unger-Hamilton

Alt-J is a British indie rock brand formed in 2007. These group of guys met at Lee University, to create some of the most avant gards sounds out there. Fitzpleasure is an amzing visualization of Alt-J’s sound. Check out more videos here.

alt-J (∆)’s name takes a little explaining. Pronounced “alt-J”, the delta sign is created when you hold down the alt key on your computer keyboard and punch ‘J’ on a Mac computer. The symbol has a deeper meaning for the band, as guitarist/bassist Gwil Sainsbury notes, “in mathematical equations it’s used to show change,” and the band’s relatively new name came at a turning point in their lives.

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One thought on “A Function on Your Computer: Alt-J

  1. […] + Fashion Mashup: Alt-J  See the Collection: Rick Owens Fall 2013: Fashion Shows: GQ Check out Alt-J music […]

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